Episode 5.9: Your Nonfiction Book Website Page with Erin Ollila
On this episode, Jodi Is talking with Erin Ollila about a very important part of your author platform - your author website. They discuss the options of having a designated website or just page for your book and how to make it work best for you and your followers.
They also chat about your SEO. This one seems daunting, but you’re already steps ahead because you have a whole book to use as your basis. Erin and Jodi encourage you to take the words you’ve already written and compare them to what people might be searching for online when looking for a book like yours. Their secret weapon? Amazon! (you’ll have to listen in to learn more).
Erin breaks down how to use your website page as a storefront in comparison to actual storefronts. She talks about your
SEO vs. Copy
About Page
Home Page
Book Page
Media Page
She also shares her top 3 tips for creating messaging around the message you have to share. This episode is so helpful and is a major part of your book launching process, so tune in and don’t skip it!
Meet Our Guest
Conversion copywriter. Copy Coach. Lover of ice cream, especially in non-dairy forms. Erin Ollila is a conversion copywriter who believes in the power of words and how a message can inform—and even transform—its intended audience. When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing. Reach out to her on Instagram @ErinOllila or learn more about her at http://erinollila.com.
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