Episode 2.8: Your Book and the Holiday Season

As we approach the holiday season, I wanted to talk specifically about selling your book during the holidays because, while it’s the perfect time to promote your book in fun ways you wouldn’t during the rest of the year, it does take some thought and planning.

In this episode, I share why it’s never too early to start your holiday promotions, why you should be thinking about utilizing gift guides, why you need to have a game plan for what you want to do or offer during the Black Friday through Giving Tuesday weekend, how I personally position my book during the holidays, examples of how you can position your book to “middlemen” during the holidays, and more.

Resources

My Book | Write. Publish. Market.
Write Publish Market | Episode 2.6: Using a Book to Educate AND Inspire with Kim Dawson
Kim Dawson’s Book | Passion to Profits: Your Guide To Building A Successful Business You Love

Listen here or on your favorite podcast player, and let me know what you think! Screenshot this episode and tag me on Instagram (@jodibrandoneditorial).

Have a book idea for your business but aren’t sure where to start? Check out my Jump-Start Guide here.