Episode 119: Extending Your Book’s Reach with a Professional Publicity Partner with Christina Lenkowski
As an author, the power of publicity can make or break your book. With the right public relations strategy in place, you can get your book in front of thousands of potential readers. The same holds true for businesses. The right PR plan can help you build a reputation and increase visibility to open up new opportunities and growth. Publicity is a powerful tool that can take authors and businesses to new heights when used effectively. Join this conversation and learn more with our publicity expert, Christine Lenkowski.
Tune in!
Key Highlights from the Show
[00:00] Episode intro and a quick bio of the guest; Christina Lenkowski
[02:23] Difference between publicity and marketing
[07:08] Creating publicity through podcast
[10:12] Publicity is always within every author’s reach
[13:27] The beauty and curse of writing a book
[15:35] When should you hire someone to assist with your book publicity?
[17:18] Knowing your next move when pitching - and interviewing - on podcasts.
[27:49] Christina’s book recommendations
[28:52] Best ways you can reach out and connect with Christina and key nuggets
Books Mentioned
Quit Like a Woman: The Radical Choice to Not Drink in a Culture Obsessed with Alcoholmby Holly Whitaker: https://www.amazon.com/Quit-Like-Woman-Radical-Obsessed/dp/1984825054.
Like this podcast? Check these out!
Episode 6.2: Sustained Book Marketing Pays Off with Parijat Deshpande
Episode 5.19: Book Publicity for Business Owners with Sonia Awan
Episode 35: Using Podcasts to Market Your Book: Guest Expert Angie Trueblood
Meet Our Guest
Christina Lenkowski (Guest)
Christina Lenkowski is a forward-thinking podcast publicist and educator for entrepreneurs, speakers, and authors looking to expand their credibility and go from “best-kept secret” to “go-to expert” in their industries through being a guest on other people’s podcasts. In 2019, after 13 years working in the PR realm, Christina discovered what being a guest on podcasts did for her online-based business -- since then, she’s dedicated her work to helping other business owners, particularly women, see the same kind of results.
She’s been a guest on over 40 podcasts, including Her Empire Builder, Proffitt Podcast, and The Heather Sager Show, and helped her private clients get booked on over 250 top-rated shows, including Hello Seven with Rachel Rodgers, The Online Business Show with Tyler McCall, The Copywriter Club and Get Paid with Claire Pelletreau, among others.
Website | Instagram | Facebook
Email: alexis@publicityxchristina.com