Episode 123: Social Media and Your Book with Elizabeth Foil
So many people don’t want to talk about social media ads, but it’s a very important aspect when launching your book as an author entrepreneur. The goal of social media is to increase your reach, awareness, and credibility with your audience so you can reach them in other ways. Social media allows us to reach people and help them with just a stop and scroll. What is more amusing is that the content is great for repurposing to save yourself time and energy. People are looking for authenticity, and anything is filmable and usable when building your credibility as long as it focuses on your story and passion. People will forget what you say and do, but they will never forget how your story made them feel.
In the episode, Elizabeth Foil shares more about AI, authenticity, credibility, and the importance of the scene and storytelling in your book talks. Elizabeth is a social media strategist and ad expert. Her love of reading and storytelling quickly took her into the book sphere of social media, where she uses strategy to help authors and entrepreneurs with their book and marketing goals.
Tune in!
During this episode, you will learn about:
[00:00] Episode intro and a quick bio of the guest; Elizabeth Foil
[02:02] Why quarter 1 is the least expensive time for social media ads
[06:40] The difference between Instagram stories and short-form content
[09:52] Repurposing content and why it should be your best friend
[13:37] Book talk: Focusing on your story, credibility, and passion, not trending
[14:28] Example of authors who have leveraged their stories via BookTok
[21:02] Elizabeth’s perspective on AI use in creating book and social media content
[24:56] Elizabeth’s books recommendation
[27:32] Episode wrap-up and call to action
Other Resources Mentioned
Story Brand by Donald Miller
The Vanish Queen by Lisbeth Campbell
Like this podcast? Check these out!
Episode 6.3: Launch Your Book with Intention with Annie Franceschi
Episode 5.13: Repurpose Your Book Content on Social Media with Jenelle Jack
Episode 5.8: Social Media and Your Book with Andréa Jones
Let’s Connect
Elizabeth Foil (Guest)
Elizabeth Foil is a social media strategist and ad expert. Her love of reading and storytelling quickly took her into the book sphere of social media where she uses strategy to help authors & entrepreneurs with their book and marketing goals.
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