There are many ways of promoting a business, ranging from hiring salespeople, advertising, and using social media. But many business owners have failed to unleash a strategy that works magic! Writing a book is one of the untapped ways to market your business. However, a successful strategy requires having a solid plan, right from the book aesthetics, publishing, and how you will market it. Join this conversation with Maddy and learn how her book, Writing for Humans and Robots: The New Rules of Content Style, has been a game changer in her business.

During this episode, you will learn about:

[00:00] Episode intro and a quick bio of the guest, Maddy Osman.
[01:35] Who Maddy is and the value she brings to the people she serves through her book
[03:24] How Maddy uses her book to grow her business
[08:42] What Maddy liked or disliked when writing the book Writing for Humans and Robots
[12:16] Reason why Maddy self-published the book
[13:49] Advice to entrepreneurs considering writing a book to promote their business
[19:52] Maddy’s reading recommendation for you
[21:54] Episode wrap-up and call to action

Tune in!

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Maddy Osman (Guest)

Maddy Osman is the bestselling author of “Writing for Humans and Robots: The New Rules of Content Style.” She’s a digital native with a decade-long devotion to creating engaging, accessible, and relevant content. Maddy’s journey from freelance writer to founder and CEO of The Blogsmith yielded numerous insights to share about content creation for enterprise B2B technology brands. Her efforts earned her a spot in Semrush’s and BuzzSumo’s Top 100 Content Marketers and The Write Life’s 100 Best Websites for Writers. She has spoken for audiences at WordCamp US, SearchCon, and Denver Startup Week.

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Writing for Humans and Robots: The New Rules of Content Style