EP. 137: Building and Growing an Author Platform with Liz Charlotte Grant

Do you have a clear goal as a business owner writing a book with all the different elements available for building and growing your author platform? Building your author brand is huge. It's a broad range of things that narrow down to influence. If you just got in the game, there are so many options for building an author brand and growing a following, and it can be overwhelming to you as a business owner, which is why Liz Charlotte is here to help.

Tune in and discover how you can leverage the different platforms and the rhythm of marketing to establish and grow your own author brand. Learn to cultivate loyalty and trust among your audience and seamlessly integrate your strategies into your workflow. To effectively sell your book, you have to find your specific and targeted audience and establish genuine human connections by providing value.

During this episode, you will learn about:

[00:00] Episode intro and a quick bio of the guest; Liz Charlotte
[01:45] What you need to keep in mind when building and growing an author platform
[03:46] Getting specific in your goals and finding ways that you can overlap content
[07:21] Spending enough time on the statics and finding your ideal readers
[11:16] Email marketing to build platform Vs. the rhythm of marketing
[16:53] Merging email marketing and platform marketing
[20:00] How to build long-term relationships and target your most engaged people
[24:57] About Liz’s free gift for the listeners and how to get hold of it
[26:57] Liz’s reading recommendation for you
[27:51] Episode wrap-up and call to action

Resources Mentioned

Freebie for write publish market listeners: lizcharlotte.com/brand
The Power of Ritual, by Casper ter Kuile: https://www.amazon.com/Power-Ritual-Everyday-Activities-Practices/dp/0062881817

Like this podcast? Check these out!

Episode 125: **Get Comfortable Using Your Book As A Business Experiment**

Episode 5.21: **Position Yourself For Book Success With Your Messaging**

Episode 5.15: **Use Your Book To Prime Your Audience To Work Together**

Let’s Connect!

Liz Charlotte (Guest)

Liz Charlotte Grant is a DIY marketer whose experience has come through experimentation with her own author brand. Some highlights in her marketing career include publication at the Huffington Post, being nominated for a Webby Award for the past two years running for her substack, the Empathy List, and nabbing a book contract with the help of her agent (forthcoming from Eerdmans in 2024). She helps authors with something to say to create sustainable and joyful marketing plans that stick for the longterm.

Website | Instagram | Facebook

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FREEBIE FOR WRITE PUBLISH MARKET LISTENERS