Episode 153: Email Marketing Strategy for Business Owners Writing Books

Today Jodi is joined by Latasha Doyle, the virtuoso behind Uncanny Content and Uncanny Unedited. They discuss the world of email marketing, funnels, and how they can effortlessly integrate with the lifecycle of your book.

Latasha is a seasoned copywriter and marketing strategist, and she explains how your book is an extensive marketing tool that works both top and bottom of the funnel. Jodi and Latasha explore how email marketing can substantially increase your odds of conversion, and why owning your email list is paramount in the ever-changing landscape of social media.

Latasha also shares her insights on the evolution of book marketing in the face of an increasingly digital and self-publishing environment, including tapping into book influencer culture, maintaining brand alignment between your business and your author persona, and the critical realization and understanding that your book is a continual part of your product suite.

Time Stamps:

03:18 Use book or chapter to attract customers.

09:02 Leverage networks for effective book promotion.

13:44 Podcast offers writing challenge for productive business owners.

22:40 Leverage book in marketing and advertising effectively.

23:52 Author wants control over time and promotion.

Keywords:

Entrepreneur, Writing a Book, Book Publishing, Podcast, Marketing, Content and Copy Agency, Romance Books, Paranormal Fantasy, Email Marketing, Marketing Strategies, Self-Published Works, Fiction Writers, Book Marketing Partner, Marketing Strategist, Content Marketing, Business Growth, Nonfiction Authors, Book Launch, Speaking Engagements, Consulting, Traditional Publishing, Self-Publishing, Hybrid Publishing, Intellectual Property, Book Tours, Advanced Reader Copies, Social Media, Influencer Marketing, Bookstagram, Book Talk

Resources Mentioned:

The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

Like this podcast? Check this out!

Episode 148: Email Marketing for Book-Writing Business Owners

Episode 131: Easy and Proven SEO Strategies for Book Marketing with Mariah Magazine

Episode 123: Social Media and Your Book with Elizabeth Foil

About Our Guest:

Latasha Doyle owns Uncanny Content, a full-service content and copy agency. She and her team bonded over a love of books — mostly romance and paranormal fantasy — that led them to create a new branch of the business: Uncanny Unedited. Today, Uncanny Unedited serves fiction writers with marketing strategies that help them stand out, sell more of their self-published works, and build a following of rabid fans. 

uncannycontent.co

uncannycontent.co/strategy-intensives

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/14pwZSqf22JHwe46NO4PO-ymPXWqg6AAYU_rBSJ9nQ8A/edit?usp=sharing