Episode 165: Sustainable Marketing Systems for Business Owners with Books
In this episode, Jodi interviews Jenn Zellers, co-founder of Virtual Summit Search and Visibility Ecosystem, about building sustainable marketing systems for business owners. Jodi and Jenn talk about strategies for leveraging collaborations and speaking opportunities, particularly through podcast tours, to promote one's book and enhance business visibility without burning out. The episode also includes practical tips for introverted authors and the benefits of having a cohesive strategy to effectively use their book in business marketing.
Time Stamps:
00:00 Podcast for entrepreneurs on writing, publishing market.
03:43 Promote book and expertise through podcasts and summits.
08:47 Imagination is limitless, help with focus.
12:32 Create diverse presentations from book content creatively.
16:06 Plan podcast pitches 3-6 months in advance.
17:28 Podcast host supports call to action change.
20:24 Redirect waitlist URL for effective launch impact.
23:24 Busy business owners, check out author mentorship.
Keywords:
book publishing, writing a book, marketing a book, business growth, book marketing, visibility ecosystem, sustainable marketing, collaboration opportunities, online service providers, digital product creators, coaches, authors, speaking engagements, podcast tour, burnout prevention, repurposing content, marketing strategy, virtual summits, group programs, podcast interviews, audience engagement, sleaze-free sales, expert positioning, book snippets, content creation, presentation tips, introverted authors, public speaking, business ecosystem, book launch
Resources Mentioned:
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
https://visibilityecosystem.com/audio - free audio training that you can take on the go - in your favorite podcast player! - to learn more about Visibility Ecosystem and how you can use your own Ecosystem in your business
About Our Guest:
Jenn Zellers and the Visibility Ecosystem team equip online service providers, digital product creators, coaches, and authors with everything they need to establish a sustainable marketing system that grows your business, generates sleaze-free sales, and establishes you as a thought leader through speaking and collaborations.
https://visibilityecosystem.com/
https://instagram.com/visibilityecosystem/
https://linkedin.com/in/jenn-zellers
https://visibilityecosystem.com/planting-seeds - our group program to give you everything you need to create a thriving Visibility Ecosystem, including live quarterly Podcast Tour Sprints, our complete Visibility Ecosystem Hub, and our suite of done-for-you tools that do everything from creating presentation outlines and podcast interview questions, to writing podcast pitch emails for you, and more!
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/1UV-ptfaKZAvoJw-B7VTDPrE6p86jhS4EKbfGfDlTdJ0/edit?usp=sharing
Like this podcast? Check this out!
Episode 157: Transform Your Book Marketing Strategy with Podcast Tours
Episode 139: Book Blurbs 101 for Business Owners Writing Books
Episode 119: Extending Your Book’s Reach with a Professional Publicity Partner with Christina Lenkowski