Episode 172: Instagram Grids for Effective Book and Business Marketing

In this episode, Jodi interviews Ruthie Sterrett of The Consistency Corner. Ruthie offers Write Publish Market listeners practical advice on creating Instagram 9-grids and 3-grids to streamline content and messaging for busy entrepreneurs and business owners. Jodi and Ruthie both emphasize the importance of integrating mission, vision, and values into marketing efforts for business owners, particularly those writing books. The episode wraps up with tips on maintaining effective marketing strategies for book launches.

Time Stamps:
00:00 Podcast: Writing, publishing, marketing books for entrepreneurs.

03:24 "Marketing isn't limited to social media."

08:55 Instagram 9-grid: Profile design for strategic storytelling.

11:22 Nine grids are not ideal for everyone.

13:52 Develop a writing routine with Ready Set Write.

19:10 Created 9-grid; added 3-grid for promotion.

19:44 Updating Instagram is easier than websites.

25:01 Ensure human touch in AI-driven content creation.

28:17 Great explainer, calm demeanor, similar to teacher.

Keywords:
Ruthie Starrett, The Small and the Mighty, Jodi Brandon, Bowling Alone documentary, civic engagement, social media strategy, Instagram 9 grid, Author Entrepreneurs Lab, Write Publish Market Podcast, book publishing industry, marketing agency, Consistency Corner, working moms support, social media algorithms, email marketing strategies, AI content creation, mission vision and values, content exploration, personal branding, business profiles, foundational business elements, book recommendations, Sharon McMahon, email list promotion, social media engagement, 3 grid strategy, Instagram pinned posts, writing routine, Ready Set Write challenge, book launch strategies, quarterly 9 grid review

Resources Mentioned:

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
The Small and the Mighty by Sharon McMahon

About Our Guest:

Ruthie Sterrett is the Founder and CEO of The Consistency Corner, a full service marketing agency that provides CMO level strategy and done-for-you implementation for CEOs ready to take off the marketing hat. With 15+ years of experience and wins like taking a $20M retail brand to $100M, Ruthie is uniquely qualified to help CEOs leverage marketing differently, and get back to leading their company and serving their clients. She is known for her optimistic and upbeat personality paired with a solution finding growth mindset. In her spare time, Ruthie loves cheering on the Purdue Boilermakers while raising her family in sunny Florida.

Website: https://www.theconsistencycorner.com/

Instagram: https://www.instagram.com/theconsistencycorner/

LinkedIn: https://www.linkedin.com/in/ruthie-sterrett/

Podcast: https://podcasts.apple.com/us/podcast/the-consistency-corner-instagram-alone-is-not/id1573435207

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1iI4D8AbiownLORQXF4rCuJWB777Skrv-DidbClGy6fE/edit?usp=sharing