Episode 186: Business Visibility and Crafting a LinkedIn Success Story

In this episode, Jodi talks with Louise Brogan about her journey as a LinkedIn expert and her experience writing her new book on LinkedIn. Louise shares her love of writing, the challenges she faced during the publishing process, and how her book is enhancing her business strategy.

Time Stamps:
00:00 Book marketing for business growth

04:26 Becoming a paid writer

07:53 Remote work challenges and motivation

11:00 Questionable editing offer

14:02 LinkedIn branding restrictions impact business

18:13 Unplanned book launch challenge

22:57 LinkedIn logo usage restriction

26:40 LinkedIn video guide promotion"

29:59 Bruce Springsteen and royal encounters

36:01 Original idea

38:15 Interactive book reading structure

39:45 Collaborative editing and book recommendations

Keywords:
Wrigte Publish Market podcast, business owner, book marketing asset, book publishing strategist, business growth, writing, publishing, marketing a book, louise brogan, solopreneurs, coaches, consultants, linkedin expert, brand building, online results, visibility on linkedin, youtuber, silver play button, content creation, book origin story, book cover design, networking, business book club, international speaking gigs, Social Media Examiner, editorial collaboration, trademark approval, book launch, business card, Social Media Marketing World

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

Wolf Hall by Hilary Mantel

About Our Guest:

Beyond her passion for helping solopreneurs, coaches, and consultants through workshops and 1-2-1 training, Louise Brogan also works with larger organizations like BT, BBC, the Chartered Institute of Accountants England & Wales, and the Law Society. Whether you’re a small business or a larger company, Louise is dedicated to helping you build your brand and drive results online.

www.raiseyourvisibilityonline.com

www.louisebrogan.com/workwithme

www.youtube.com/@raiseyourvisiblityonline

www.linkedin.com/in/louisebrogan

https://leveluplinkedin.teachable.com/courses

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1s5dwDLFPy64VDkKPIlPgvOhvDxH49vMPMbwSSUKRfcQ/edit?usp=sharing