Episode 188: Strategic Scaling: How to Balance Book Writing and Business Operations

In this episode, Jodi is joined by business strategist Diane Mayer, who offers a grounded perspective on the importance of assessing the right timing for writing a book, particularly when considering its impact on business growth. The conversation underscores the significance of evaluating financial readiness, time management, and strategic planning before taking on book writing. Diane also shares her unique approach to writing a book in real-time through an email series.

Time Stamps:
00:00 Welcome to Write Publish Market podcast

04:16 Business books: credibility and strategy

09:15 Books as business marketing tools

10:02 Business books: timing and impact

13:54 Defining your financial comfort zone

17:12 Balancing business and book writing

20:05 Balancing delivery and marketing strategy

24:31 Ignoring personal questions and reflexivity

26:59 Simplify to avoid chaos in business

29:29 Book success: converting readers to clients

34:30 Finding daily writing time

38:11 Exploring various freedoms series

40:20 Writing insights and discoveries

Keywords:
book marketing, business growth, book writing, creative projects, business owners, publishing industry, ceo strategies, operations management, scaling business, time management, work-life balance, strategic planning, marketing asset, emotional attachment, fractional coo, financial freedom, entrepreneurship, authority building, business revenue, high-ticket clients, business chaos, team management, long-term strategy, overcomplicating, slide deck presentations, book credibility, book structure, book framework, book ecosystem, solopreneur challenges

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
Shoe Dog by Phil Knight
Never Enough: From Barista to Billionaire by Andrew Wilkinson

About Our Guest:

Diane Mayor is the queen of turning overcomplicated operations into streamlined systems that actually stick, all while keeping your creative spirit alive and kicking. So if you’re wearing all the hats and ready to see some wins, Diane’s practical wisdom and infectious energy are exactly what you need to turn that ever-growing to-do list into a done-and-dusted success story.

https://dianemayor.com

https://dianemayor.com/diagnostic

https://www.linkedin.com/in/diane-mayor/

https://instagram.com/diane_mayor

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1MiUos48Mlx3T9P37rAsfxd75NtIFAEpAy5NOF5Kna5E/edit?usp=sharing