I am asked on a daily basis about traditional publishing versus self-publishing. (Did you check out the Path to Publication series to see which one is right for you?) Here are the five most common myths people seem to have — and why they really ARE just myths.
Read MoreIf you’ve been reading this blog for a while, you know the ways a book can help your business. To offer a quick recap, think credibility/authority, visibility, growth, and money. (You can read a full post about this HERE) A book will bring you credibility in your particular subject area, so think about what that area is. What are you known for? What do want to be known for? Then think about who your audience is (remember: It’s not everybody!) and how you’ll get in front of them. Word-of-mouth will be a huge asset with regard to book sales, but you need a bigger-picture plan, too.
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