Episode 5.20: Pair a Book with Speaking for Maximum Results with Jessica Rasdall
Jodi chats with Jessica Rasdall all about how to use your book in partnership with your goals to become a speaker. But before you get to that point Jessica suggests asking these questions about your book, especially if it’s a more personal book:
Who is this book for?
Who do I want to speak to?
How does that fit into my business?
And Jessica believes that if those are not all in alignment, then they probably they don't have to go together - your personal story and your business, and that’s okay!
They also talk about by already having a book, you’ve got a leg up on getting speaking gigs. Jessica shares tons of tips on applying to be a speaker, navigating speaker budgets, gifting your book to the audience, knowing your audience and so much more. If you’re wanting to start speaking and get your story out there, this is an episode you don’t want to miss!
Meet Our Guest
Named one of the top small business experts to watch in 2018 and the founder of one of the top websites for solopreneurs in 2020, Jessica Rasdall is helping small business owners scale their impact and income through tried-and-tested communication strategies. As a Best Selling Author, Motivational Speaker, host of The Speak to Scale Podcast, Jessica partners with small business owners to help them scale their business (and impact) from the stage.
Jessica has shared her story of turning her “mess into a message” for fifteen years and has been featured on major international media outlets such as ABC's 20/20, Katie Couric, The Guardian, MTV, Netflix, and many more. When Jessica was a freshman in college, she made a life-altering decision that resulted in the death of her best friend. In an effort to raise awareness, cope with her guilt and keep her friend’s memory alive, she began sharing her story. Jessica spoke to over 15,000 young adults across the country before she was sentenced to prison.
Today, Jessica is fiercely dedicated to helping small business owners craft stories and presentations that connect with their audience and stand out in a crowded market