Episode 5.21: Position Yourself for Book Success with Your Messaging with Danait Berghe
Before we even get started, we have to say…this episode is one you don’t want to miss! Jodi’s guest, Danait, Berghe shares such great information on positioning your self and your book, so grab a notebook and be ready to really dive right in!
Danait has a few questions you need to ask yourself about your book before you work on your messaging. First, What is the purpose of your book? Is it more about your mission or more about helping people achieve very specific results? After you determine your answer to those questions, Danait want you to focus on your audience. She (and Jodi) isn’t a huge fan of an “avatar” for your audience but to ask these questions:
What are their values (they should align with yours)?
What are their knowledge and skill gaps in regards to what it is that you do?
What is their current perspective on the problem that they have?
Once you answer these, you’re ready to start the messaging part of marketing your book! Danait shares so much more in the episode, so listen in below or wherever you listen to podcasts.
Meet our guest
Danait is a messaging strategist & the founder of The Asmara Agency. She is passionate about helping entrepreneurs who want to leave an imprint on the universe do just that by helping them build brands that matter from the inside out. She helps entrepreuenurs craft compelling messaging strategies that position them as the go-to in their industry. Danait’s unique approach comes from her decade-long background in analytical research, marketing, and sales and has helped her clients get seen, heard, and booked out!
When she’s not nerding out over data or spending time with a thesaurus, Danait is hanging with her pup Lula and husband Simeon or snuggled up with a good book, pizza, and wine!
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