Episode 5.8: Social Media and Your Book with Andréa Jones
You can’t deny it; (almost) all business owners need to be on social media. And if you’re writing a book as part of your business strategy, then a social media strategy for your book is something you need to have more than you might think. But we all know social media in general can be overwhelming and if you’ve been working on a project like a book, you may not have the energy to get on social media and talk about your book. On today’s podcast Jodi asks her guest Andréa “How do we figure out where to be so that we can then manage our time and energy effectively?”
Andréa talks about
Breaking it into smaller chunks
Focusing on the social platforms and types of posts you already do and feel comfortable with (now is not the time to start something new!)
Approaching it from the thought of, “there is someone out there who really wants this book, how do I let them know that it's available?”
Thinking about where that book falls within your entire marketing plan; this will help you understand how to approach that on social media.
Remembering this book that you created can / should be an ongoing piece of your marketing.
Determining exactly what your marketing plan is and why.
Engaging and connecting with others on social media (aka staying social!)
And whether you’re launching a book or just a business owner looking to take back control of your social media, this episode is a MUST! Listen below or wherever you prefer podcasts.
Meet our Guest
Andréa Jones has built an online business committed to empowering businesses to utilize the power of social media in a positive and impactful way, without being overwhelmed and drained by it.
With over 7 years experience in the game, Andréa hosts the acclaimed podcast, the Savvy Social Podcast, leads a team providing done-for-you service inside of her marketing agency that was named a Top Digital Marketing Agency in 2021, and serves over 200 students in her membership, the Savvy Social School.
Join her free course Social Media Rockstar Framework here
You can find her online at onlinedrea.com or @onlinedrea on Instagram.
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