Episode 6.3: Launch Your Book with Intention with Annie Franceschi
Writing is an act of communication, that is, the transmission of a message. If we want our writing to be read by others and understood, we must have clarity. Like any other task, the writing battle is won in mind. You should have a clear picture of your message and audience. A good book will open unimaginable doors without much work to popularize it. You can use it as a marketing funnel, create even more income streams, and achieve freedom and fulfillment in life. Join this conversation with Annie Franceschi and learn these tips.
Annie Franceschi is a former Disney storyteller, bestselling author, six-figure founder, and branding expert. In 2013, she quit a dream job telling stories at The Walt Disney Studios to start her own agency, Greatest Story Creative®. Since then, Annie's branded 125+ businesses, spoken for thousands, and released two bestselling books, including the personal development guide, Permission to Try. Her newest book, Establish Yourself, debuted at #1 on Amazon in 7 categories, including Women & Business and Consulting.
Today, through her Brand Story Solution and Establish Yourself™ Framework, Annie helps coaches and consultants clearly and confidently grow their greatest businesses without burning out on marketing. Annie is also proud to be a Duke University graduate, a lifelong Muppets fan, and a serial watcher of The Golden Girls. She currently lives in Durham, NC, with her husband, Gus, and their favorite person - their son, Leo.
Tune in!
During this episode, you will learn about:
[00:00] Episode intro and a quick bio of the guest; Annie Franceschi
[02:09] Annie’s motivation to write the second book and the journey behind it
[05:41] How the book’s theme idea and intended reader came into place
[18:44] The danger you pose to your writing commitment if you don’t have the clarity
[10:38] How Annie has used her book as a marketing funnel and the insights she shares
[17:40] The idea of funnels simplified
[19:57] Starting the Establish Yourself™ Action Club
[21:20] Annie’s favorite and messy parts of the book writing process
[26:14] Other benefits that have come up since publishing the book
[28:54] Doing the podcast form of the book
[31:38] Annie’s book recommendation
[35:26] Episode wrap-up and call to action
Annie’s Books and Other Resources Mentioned
Let’s Connect!
Annie Franceschi (Guest)
The Establish Yourself™ Action Club
Annie Franceschi + Greatest Story Creative
Free branding and business consultations
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