Episode 38: Book Trailers for Nonfiction Books

Today on the show Jodi discusses book trailers. A book trailer is essentially a one- to two-minute commercial for a book. Many author-entrepreneurs resist making one because they’re introverted. Book trailers can be a great tool in an author-entrepreneur’s book marketing toolbox. Though they are certainly optional, Jodi encourages author-entrepreneurs to think about making one for a couple reasons.

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Episode 33: Deep Dive: Using a Brain Dump to Identify Your Book Contents

Today on the show Jodi explains how author-entrepreneurs can use a brain dump to create a working table of contents for their book.

The word outline feels constrictive to many entrepreneurs, particularly creative entrepreneurs (think event planners, photographers, bloggers, etc.). A brain dump gets people to the same result — but without feeling like a middle-school assignment.

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