Today on the show Jodi explores why Amazon should be a piece of every author-entrepreneur’s marketing and distribution plan, but not the entire puzzle. Author-entrepreneurs should absolutely list their book on Amazon and take advantage of what Amazon offers to authors as far as keywords and author pages but also remember that Amazon cares about its bottom line, not theirs.
Read MoreToday on the show Jodi interviews Melanie Deziel, author of The Content Fuel Framework (2020). Here are some highlights from their conversation.
Read MoreToday on the show Jodi breaks down some book design basics for author-entrepreneurs.
Read MoreToday on the show Jodi breaks down five of the most common book marketing mistakes she sees author-entrepreneurs make. If you can avoid these mistakes, you’ll have a leg up in the book marketing game.
Read MoreToday on the show Jodi interviews Melissa Anzman, author of The Employee Experience Solution (2020). Here are some highlights from their conversation.
Read MoreToday on the show Jodi breaks down the three phases of a book launch: pre-launch, launch, and post-launch. Author-entrepreneurs should remember that book marketing is a marathon, not a sprint.
Read MoreToday on the show Jodi talks about the right (and wrong) time to write a book to serve your business. While there is no one right time for every author-entrepreneur, there are some factors that can point to yes (or no).
Read MoreToday on the show Jodi interviews Jessica Freeman, author of The Type 1 Life (2018) and the forthcoming The Type 1 Life for Adults (2020).
Read MoreToday on the show Jodi interviews Jessica Rasdall, author of Shattered (2019).
Read MoreToday on the show Jodi breaks down the process of revising your book.
Read MoreToday on the show Jodi interviews Rebecca Undem, author of How Mommy Got Her Groove Back (2016).
Read MoreToday on the show Jodi talks about how author-entrepreneurs can learn about their competition and best position their book in the marketplace: by conducting a book market analysis (sometimes called a book positioning study).
Read MoreToday on the show Jodi breaks down the types of editing and why “I need an editor” can be a loaded statement. Editing is not a one-size-fits-all operation. Rather, there are three types to consider when looking for a book editor.
Read MoreToday on the show Jodi interviews Emily Souder, author of Birth Story Brave (2017), Birth Story Held, Cultivating Amusement, and the upcoming Sparks. Read on for some highlights of the conversation.
Read MoreToday on the show Jodi interviews Mallika Malhotra, author of The Brand Photography Playbook (2017).
Read MoreToday on the show Jodi answers the five most-common questions she hears about self-publishing a book to serve your business.
Read MoreToday on the show Jodi interviews Jessica Rasdall about books and speaking.
Read MoreToday on the show Jodi talks about the costs of self-publishing a book. Self-publishing grew 40% in 2018, according to Bowker. Author-entrepreneurs know the advantages of self-publishing, which we explored in Episode 6, particularly control, but they often have no idea what they should expect to pay to write, publish, and market a book to serve their business.
Read MoreToday on the show Jodi interviews Ashley Cox, author of Transform Your Stories (2019).
Read More
